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MKT 651 - Applied Data Analytics

  • 2 credits
View available sections

Introduces the scope of the secondary data environment and teaches the analytic techniques used by marketers to transform data into decision making information. Focuses on primary data collection techniques, advanced analytic techniques and their application to marketing decision making.

Prerequisite

MKT 650 (Marketing Analytics I)

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

Instructors

Gina Slejko (Mohr)

9704911309 | Gina.Slejko@colostate.edu