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MKT 651 - Applied Data Analytics

  • 2 credits

Introduces the scope of the secondary data environment and teaches the analytic techniques used by marketers to transform data into decision making information. Focuses on primary data collection techniques, advanced analytic techniques and their application to marketing decision making.


MKT 650 (Marketing Analytics I); Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)