MKT 611 - Quantitative Marketing Research Methods

  • 1 credit
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Overview of the field of business research, with a focus on quantitative research methods. This is a partial-semester course.

This course can be applied toward:


BUS 601 (Quantitative Business Analysis); BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information:


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