MKT 611 - Quantitative Marketing Research Methods

  • 1 credit

Overview of the field of business research, with a focus on quantitative research methods. This is a partial-semester course.


BUS 601 (Quantitative Business Analysis); BUS 655 (Marketing Management).

Important Information

Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. For more information, call (970) 491-2865 or email

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: