General marketing and the application within sporting related contexts. Focuses on the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures.
This is a partial semester course. Offered online only. Sport Management Minors only.
Important Information
Students wishing to enroll in this course as part of the Castle Rock program must receive an override. For more information, please contact Castle Rock Program Coordinator, Falene Young.
