MKT 307 - Fundamentals of Sports Marketing

  • 3 credits
  • Online

General marketing and the application within sporting related contexts. Focuses on the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures.

This is a partial semester course. Offered online only. Sport Management Minors only.

This course requires the use of electronic proctoring ProctorU or ProctorTrack as determined by the course faculty. The course syllabus will provide information on the approved electronic testing service. Please see for detailed instructions. For students requiring accommodations, please contact Resources for Disabled Students (RDS); for consideration of exceptions outside the scope of RDS, please contact the University Testing Center.