The course will provide practical knowledge and case studies that involve the management of media/ communication projects, creative teams (internal and external), unit and project budgets, external vendors/ contractors, and project production schedules in media-oriented organizations.
The purpose of the course is to equip students to become managers of communications programs, project or units within organizations – whether business, not-for-profit, government or media. Upon completion students should be able to:
• Recognize contemporary ideas in management that apply to their role as communications managers
• Describe the communication problems typically found in organizations and the diagnostic tools used to assess them
• Appreciate the role that communication should play in changing organizational cultures and in facilitating organizational innovation and change
• Be familiar with the fundamental issues in strategic planning and evaluation at corporate, business (brand, division, subsidiary) and departmental levels
Discuss the kinds of decisions typically confronted in managing communication programs, projects and departments
• Understand the optimal uses of traditional media and new communications technologies for improving organizational effectiveness
• Grasp the relationships between different organizational structures and communication management functions
• Demonstrate skills in preparing recommendation and proposal memorandum and preparing a professional resume and portfolio
• Leave with a professional career marketing plan
This course can be applied toward:
A graduate of Colorado State University (bachelor's in sociology/anthropology) and the University of Colorado (master's in journalism), Roger Lipker has also taught at both institutions over the years. He was named "best professor" by student voting at CSU in the late 1990s before re-entering the business world. A former newspaper owner/publisher, he spent most of his professional career in public relations, promotions, marketing and advertising as both a client and agency executive, most recently in New York City and Los Angeles. While director of communications at McDonald's Corporation, Lipker guest-lectured at universities all over the country on the chain's communications campaigns. Now semi-retired and living in Denver, he runs his own consulting firm and serves on the faculty of the Department of Journalism and Medica Communication.