DM 272 - Consumers in the Marketplace

  • 3 credits
  • Online

Analysis and evaluation of consumers in the marketplace as applied to merchandising.

Textbook and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.

Required

  • Consumer Behavior: Buying, Having, and Being, 10th Ed. (2013)
    Solomon, Michael R.
    ISBN: 978-0132671842
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