BSLL 3030 - Professional Business Communication

  • Noncredit
  • Denver

Communication is a direct reflection not only of the professionalism and competency of individuals but also of the companies for which they work. Before writing that email, making that phone call or giving that presentation, it’s imperative to know who the audience is, how to best address that audience, and how to deliver the message in a professional and proficient manner. Participants in this course will learn how to confidently do all of the above.

This course provides the best practices for communicating with the audience – whether colleagues, supervisors, employees or customers – regardless of the industry in which participants work. Attendees will improve their written, verbal, and presentation skills to communicate more effectively and professionally to achieve company goals. It is delivered through a blend of classroom and online assignments. Students will be asked to draw from their workplace for their communication assignments in order to practice real-world examples.

Who Should Attend: Anyone in a professional business setting whose job involves communicating with customers, colleagues, supervisors, etc.
The fee includes all instruction, continental breakfasts, coffee breaks, and course materials.

Session Topics:

Foundations of Communication
Thursday, April 6, 2017 from 8 am – 12 noon
• Demonstrate effective application of business-communication principles
• Appropriately analyze the audience
• Ability to choose appropriate channels of communication
• Practice and feedback in the classroom

Routine/Neutral Communication – Best Practices
Week of April 10, Online
• Demonstrate understanding of and apply the best practices of communication to the workplace
• Demonstrate effective communication via email and other routine channels
• Understand “Netiquette”
• Practice and assignment feedback online

Persuasive Communication – Best Practices
Week of April 17, Online
• Demonstrate understanding of the “Attention, Interest, Reducing Resistance, Action” (AIRA) pattern using real-world scenarios
• Demonstrate effective business report writing skills using the AIRA pattern
• Practice and assignment feedback online

Delivering Bad News (while maintaining Goodwill)
Week of April 24, Online
• Demonstrate awareness of importance of delivering bad news with sensitivity and professionalism, with the workplace audience in mind
• Apply information appropriately and create an effective bad-news message to a typical workplace audience
• Practice and assignment feedback online

Delivering Effective Presentations
Thursday, May 4, 2017 from 8 am – 12 noon
• Create an effective PowerPoint presentation
• Present information to a face-to-face audience using professional speaking skills to establish credibility
• Practice and feedback in the classroom

This course has an online component delivered through Canvas.

Noncredit courses do not produce academic credit nor appear on a Colorado State University academic transcript.

Important Information

This course has discounts available for the following audiences: Colorado State University Alumni, groups of two or more from a single organization, and groups of six or more from a single organization. Students may also use College of Business vouchers if they have received one. Students must receive a discount code or voucher code from the College of Business prior to registering for the course. Reducation of course fees will be given only if you provide the appropriate code at the time of registration. Please call the Executive Programs Office at (970) 491- 4331 or e-mail for the codes.