BSLL 3030 - Professional Business Communication

  • Noncredit
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Communication is a direct reflection not only of the professionalism and competency of individuals but also of the companies for which they work. Before writing that email, making that phone call or giving that presentation, it’s imperative to know who the audience is, how to best address that audience, and how to deliver the message in a professional and proficient manner. Through a blend of classroom and online assignments you will learn how to do all of the above with confidence.

Benefit to Participants:

  • Learn the best practices for communicating with the audience – whether colleagues, supervisors, employees or customers
  • Improve written, verbal, and presentation skills to communicate more effectively and professionally to achieve company goals
  • Practice using your workplace situations for communication
  • Instructor provides feedback on each communication
  • This course is a blend between classroom and online delivery. Participants will meet in the classroom for the first session, sessions 2 – 4 will occur online, and the final session will be in the classroom

Who Should Attend:

  • Professionals in functional and technical areas who communicate with other outside their department
  • Millennials and other early career professionals
  • Leaders who want to communicate more effectively
  • Individuals transitioning into a management role

Session Topics:

Foundations of Communication
First Class Session
Tuesday, April 24, 2018 from 8 am – 12 noon

  • Learn and apply business communication principles
  • Learn to analyze the audience and to choose appropriate channels of communication
  • Practice and feedback in the classroom

Routine/Neutral Communication
Second Week, Online

  • Demonstrate effective communication via email and other routine channels
  • Understand “Netiquette”
  • Practice and assignment feedback online

Persuasive Communication
Third Week, Online

  • Learn and apply the “Attention, Interest, Reducing Resistance, Action” (AIRA) pattern using real-world scenarios verbally and in business report writing
  • Practice and assignment feedback online

Delivering Bad News (While Maintaining Goodwill)
Fourth, Online

  • Demonstrate awareness for the importance of delivering bad news with sensitivity and professionalism, with the workplace audience in mind
  • Practice and assignment feedback online

Delivering Effective Presentations
Tuesday, May 22, 2018 from 8 am – 12 noon

  • Create and present an effective PowerPoint presentation to a face-to-face audience using professional speaking skills to establish credibility
  • Practice and feedback in the classroom

Noncredit courses do not produce academic credit nor appear on a Colorado State University academic transcript.

Important Information

This course has discounts available for the following audiences: Colorado State University Alumni, groups of two or more from a single organization, and groups of six or more from a single organization. Students may also use College of Business vouchers if they have received one. Students must receive a discount code or voucher code from the College of Business prior to registering for the course. Reducation of course fees will be given only if you provide the appropriate code at the time of registration. Please call the Executive Programs Office at (970) 491- 4331 or e-mail for the codes.


Brenda Ogden

Brenda Ogden, M.S.B.A., M.Ed., has been a member of the teaching faculty for the management department and Early Career MBA in the College of Business at CSU for more than 17 years. In addition to serving as Client Services Manager for Graduate Programs in the college, she teaches general management/organization behavior, business communication, and related subjects and is dedicated to engaged learning and providing the optimum student experience in the classroom. In addition to her roles at CSU, Brenda consults with a variety of organizations to improve communication processes, training programs, and general management processes. She also serves as the director of chapter relations for the SIE National Office.