AGRI 639 - Products to Profit

This course focuses on marketing and all aspects of the enterprise, including the production, land and forage resources. All potential products and marketing opportunities at different stages of production are discussed. The various benefits and costs of different marketing alternatives are explored. Students learn how to evaluate different marketing alternatives and compare them to operational objectives to arrive at the best available marketing decision.

This course can be applied towards:

• Integrated Resource Management (M.Agr.)

Textbooks and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.

Optional

• Smart Choices: A Practical Guide to Making Better Life Decisions (2002)
  Hammond, John S., Keeney, Ralph L., and Raiffa, Howard
  ISBN: 978-0767908863

Instructors

Jay Parsons
(970) 491-6949
parsons@optimalag.com

The research program of Jay Parsons spans the fields of production economics, operations research, and risk management and decision analysis. Current projects include the development of the Ag Survivor simulation software scenarios for the RightRisk educational program; a unique and innovative risk management education program designed to provide experiential learning opportunities for farmers and ranchers.

Past projects have involved research in the areas of livestock identification systems, livestock production and disease management, risk and uncertainty in livestock production, integrated systems modeling for Colorado ranches, and the development of multi-criteria decision support systems for agricultural land use decisions for the personal computer manufacturing industry, and for the automobile manufacturing industry.